What makes Japanese Fude Brushes so special?

Discover the Fude difference. Flawless makeup is achievable every time with Japan’s Kumano makeup brushes. Smooth bases, highlights that pop, smouldering eyeshadows, striking contours - and applications that last.  Nestled...

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Meet the Maker: Mizuho

“We make brushes that bring richness and color to the hearts and lives of people around the world.”       Mizuho brushes are informed by a history of calligraphy brush-making in...

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Meet the Maker: Koyudo

Koyudo, one of the leading companies for the production of high-quality Japanese makeup brushes, says that staying adaptability - while staying true to their roots - is the key to...

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Meet the Maker: Chikuhodo

There is a principle that runs through the minds, hearts and hands of the fudeshi (brush makers) at Chikuhodo, one of Japan’s most prestigious makeup brush companies – “Hitori hitori...

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How to Create Your Own Geisha and Maiko Makeup

Geisha “芸者” also known as Geiko “芸妓”, while often misunderstood, embody a very traditional side of Japanese culture. Here’s 3 quick facts you may or may not know about geisha:. Geisha...

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Guide to Bristle Shapes (Round, Flat, Angled Makeup Brushes & More)

With so many shapes and sizes, it can be hard to know what brush is best for what purpose. Knowing the brush shape and how can it be used plays...

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Our 2018 Bestselling Japanese Makeup Brushes

[UPDATE: See our 2019 Bestselling Brushes or browse our current most popular brushes]   If your new year’s resolution includes investing in new brushes or brush set, Here are the...

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